Company name :- PATANJALI Ayurveda
Founder :- Balkrishna Ramdev
Founded :- 2006
Registered office & Headquarter
New Delhi ; Industrial area of Haridwar, Uttarakhand.
Tagline Official site
"Prakriti ka aashirwaad" www.patanjaliayurved.org
Total Assets & Net Worth
Assets :- 4,345 Crore (2019),
Balkrishna owns 98.6% of Patanjali Ayurved, and as of March 2018, has a net worth of ₹43,932 crore (US$6.1 billion)
About the company
Patanjali Ayurveda produce in term of food and care. The company produce more than 2,500 products including 45 types of cosmetics and 30 types of food products.
About Brand name & Logo
The name ‘Patanjali’ comes from the name of a 2nd-century scholar, who is considered as the Father of Yoga. Logo represents their name with a green & a saffron.
The Patanjali Products are facing controversy, can create a sense of mistrust in them. This can Harm the initial strong image of the company.
1. Amla Juice Controversy( April 2017)
2. Noodles Controversy (2015)
3. Misbranding & putting up misleading advertisements; Products were being sold by own level; Five samples picked up on August 16, 2012 by DFSD; Honey, salt, mustard oil, Pineapple jam & besan; Drugs & Food testing lab (Rudrapur); November 2012 : failed
4. Came on December 2016; ADM Lalit Narayan Mishra quoted,”….. the sample picked for testing failed to clear quality tests…..” FSSAI imposed a fine of 11 lakhs; One month gave to complete all legal responsibilities;
5. Patanjali Ghee controversy (2015) Allegedly presence of FUNGUS; Also have artificial colour; Pure desi cow ghee; Sample sent to lab in Rudrapur;
Despite of all these controversies and allegations, Patanjali Ayurved ltd is one of the fast growing organization; Turnover is increasing at huge pace; Baba Ramdav : A branding star.Biggest strength of products is there simplicity. They only sell Ayurvedic and natural products. Baba ramdev is promoting the product. He is just a face and ambassador of a brand.
Patanjali, in a short period of time, has successfully become the fastest growing FMCG brand in the country. With products priced at least 20% below from its competitor prices and an unmatchable quality, this brand seems to have it all.
About the company
Patanjali Ayurveda produce in term of food and care. The company produce more than 2,500 products including 45 types of cosmetics and 30 types of food products.
About Brand name & Logo
The name ‘Patanjali’ comes from the name of a 2nd-century scholar, who is considered as the Father of Yoga. Logo represents their name with a green & a saffron.
- Products in Controversy
The Patanjali Products are facing controversy, can create a sense of mistrust in them. This can Harm the initial strong image of the company.
1. Amla Juice Controversy( April 2017)
2. Noodles Controversy (2015)
3. Misbranding & putting up misleading advertisements; Products were being sold by own level; Five samples picked up on August 16, 2012 by DFSD; Honey, salt, mustard oil, Pineapple jam & besan; Drugs & Food testing lab (Rudrapur); November 2012 : failed
4. Came on December 2016; ADM Lalit Narayan Mishra quoted,”….. the sample picked for testing failed to clear quality tests…..” FSSAI imposed a fine of 11 lakhs; One month gave to complete all legal responsibilities;
5. Patanjali Ghee controversy (2015) Allegedly presence of FUNGUS; Also have artificial colour; Pure desi cow ghee; Sample sent to lab in Rudrapur;
- Patanjali biggest strength
Despite of all these controversies and allegations, Patanjali Ayurved ltd is one of the fast growing organization; Turnover is increasing at huge pace; Baba Ramdav : A branding star.Biggest strength of products is there simplicity. They only sell Ayurvedic and natural products. Baba ramdev is promoting the product. He is just a face and ambassador of a brand.
- Fastest Growing FMCG(Fast moving consumer goods) Brand
Patanjali, in a short period of time, has successfully become the fastest growing FMCG brand in the country. With products priced at least 20% below from its competitor prices and an unmatchable quality, this brand seems to have it all.
Comments